Programmes & Learning

Practical tips from International fashion stylist Paula Hughes
Paula’s presentation centred on how creative businesses can communicate to their present and potential customers using imagery.

Paula Hughes is one of Ireland’s most celebrated creative fashion directors. Based between Dublin and London, she works for major national and international brands, agencies and publications. Hughes has worked with some of the world’s leading brand names including Swarovski, Harrods, and Harvey Nichols. As a stylist and director she has worked with some of the most famous personalities in fashion including Cara Delevingne, Daisy Lowe and Olivia Palermo.

Hughes worked as Chief Stylist and Creative Consultant with Primark on the company’s global fashion campaigns throughout the growth of the company helping to firmly establish them as a n internationally recognised fashion brand. In recent years she has put special emphasis on working with Irish companies helping to establish them as international brands with her distinctive visual storytelling across all platforms.