HOW MUSICIANS CAN GENERATE INCOME FROM STREAMING
Mark Ponsonby has been working in the music industry full time since 2005. He is a songwriter, music producer, events promoter and also works as a music teacher and music workshop facilitator. Before going full time in the music business he worked the previous 10 years in accounting and finance and brings with him a wealth of experience from that industry which is a skill often missing in those in the creative industries.
As a musician and creator to date he has released 5 studio albums and a concert DVD. His latest album was released in April 2020, at a time when the music industry had come to a stand still. Despite the world pandemic and lockdown of all music gigs and performances he was able to launch the album successfully online. Through the medium of live streaming, particularly through Facebook Live, he has been holding a regular weekly live session and has used this to build his online audience over the last 6 months and promoting the ecommerce part of his music business.