The initial plan aimed to provide a flexible framework for collaborative actions to support creative entrepreneurship in Donegal with the ultimate aim of enabling the development of a cohort of sustainable businesses in the sector. Two of the key objectives of the Plan were to set about establishing the right conditions for creative entrepreneurship in the county and thus enable the generation and development of sustainable creative businesses in the county. The plan recognised that when these conditions are nurtured, Creative Industries can play a hugely important role in the economy of the county. During the latter half of 2018, a review of the Creative Coast programme was carried out involving two separate and distinct formats. At the first review event in 2018, details were presented of the seven key actions from the initial strategy document and how these had been met to a considerable degree over the previous three years.
Following on from this, a second gathering of creatives was assembled to provide a listening post for all members and to consider action steps that could strengthen the dynamic of the creative industries in Donegal. The resulting updated Strategic Action Plan, set out an ambitious Vision for the sector in Donegal over the three years 2019 – 2022, with the aim of building on the progress to date, reflecting the changing business environment within which the creative industries operate, and providing a rationale for continued support of the creative sector in Donegal, based upon greatest return on investment for the county. The approach proposed, seeks to highlight successes of the current Creative Coast programme from its concept phase and to build upon the momentum already started. At the same time it recognises that, hand in hand with Donegal County Council’s Creative Ireland Donegal Culture and Creativity Strategy 2018 – 2022, there is now a need to build upon the early successes of the Creative Coast with a new, clearly developed strategic approach, set against a coherent Vision, with clear and measurable action points that directly address the business challenges and development objectives of the sector.